Music Festival Provider
The City of Burlington would like to extend its sincere thanks to the Burlington Sound of Music Festival Board of Directors, staff, and volunteers for their dedication and contributions to our community over the past 40 years. Their efforts have helped shape a beloved tradition that has brought joy to residents and visitors alike.
The City has now issued a call for applications for event organizers interested in hosting a community-focused music festival at Spencer Smith Park beginning in 2026—one that reflects the evolving needs and values of Burlington residents.
To help guide this transition, an online survey was also launched to gather input on what matters most to the community. Residents will be asked to share their thoughts on key elements such as the importance of free versus paid events, accessibility, environmental sustainability, and the inclusion of Canadian and local talent.
This feedback will play a vital role in shaping the future of music programming in Burlington and ensuring it continues to celebrate community, creativity, and connection.
The City of Burlington would like to extend its sincere thanks to the Burlington Sound of Music Festival Board of Directors, staff, and volunteers for their dedication and contributions to our community over the past 40 years. Their efforts have helped shape a beloved tradition that has brought joy to residents and visitors alike.
The City has now issued a call for applications for event organizers interested in hosting a community-focused music festival at Spencer Smith Park beginning in 2026—one that reflects the evolving needs and values of Burlington residents.
To help guide this transition, an online survey was also launched to gather input on what matters most to the community. Residents will be asked to share their thoughts on key elements such as the importance of free versus paid events, accessibility, environmental sustainability, and the inclusion of Canadian and local talent.
This feedback will play a vital role in shaping the future of music programming in Burlington and ensuring it continues to celebrate community, creativity, and connection.
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Free Summer Music Tradition Continues with a New Waterfront Music Festival in Burlington
Share Free Summer Music Tradition Continues with a New Waterfront Music Festival in Burlington on Facebook Share Free Summer Music Tradition Continues with a New Waterfront Music Festival in Burlington on Twitter Share Free Summer Music Tradition Continues with a New Waterfront Music Festival in Burlington on Linkedin Email Free Summer Music Tradition Continues with a New Waterfront Music Festival in Burlington linkBurlington’s signature waterfront music tradition is set to continue in a new way next summer.
Following extensive community engagement and a public call for applications, the City of Burlington has selected MRG Live Ltd. as the successful applicant to produce a new, free music festival at Spencer Smith Park in June 2026.
Taking place Father’s Day weekend at Burlington’s waterfront, the festival will bring a new creative vision and lineup of live music and community experiences—produced, programmed, and operated independently by MRG Live Ltd.
The process to determine the top applicant included a thorough review by the Festivals and Events Strategy Team, made up of City staff and external stakeholders, including the Burlington Performance Arts Centre, Halton Regional Police Service, Burlington Downtown Business Association and Burlington Economic Development & Tourism.
The review team also ensured alignment between the applicant’s submission and the City’s Festivals and Events Policy. MRG Live Ltd. demonstrated the strongest alignment with Burlington’s priorities for a free, accessible, and community-focused event that celebrates Canadian talent and supports local businesses.
Now that the selection process is complete, planning is underway, and more details, including the name of the festival, duration of the event, and all of the ways the community can get involved, including volunteer opportunities and more, will be shared in early 2026.
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Thank You for Joining Our Music Festival Information Session!
Share Thank You for Joining Our Music Festival Information Session! on Facebook Share Thank You for Joining Our Music Festival Information Session! on Twitter Share Thank You for Joining Our Music Festival Information Session! on Linkedin Email Thank You for Joining Our Music Festival Information Session! linkWe appreciate everyone who attended and contributed to the discussion. Your questions were insightful and helped shape the conversation. To ensure everyone has access to the answers, we’ve compiled all the questions and responses into a comprehensive FAQ document.
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The Call for Applications is now open.
Share The Call for Applications is now open. on Facebook Share The Call for Applications is now open. on Twitter Share The Call for Applications is now open. on Linkedin Email The Call for Applications is now open. linkThe City of Burlington is seeking a music festival organizer to lead an event in Spencer Smith Park that reflects the City’s goals and community values. Interested organizations or groups can apply by Nov. 21, 2025. Applications will be reviewed in accordance with the established principles of the Festivals and Events Policy.
Information Session
Join a virtual info session on Nov 5, 2025 at noon.
This session is open to all potential applicants to inquire about running events in Burlington. Following a Q&A format, representatives from the City and Region will be in attendance to assist with any event operating related questions.
The Call for Applications was developed using feedback from the recent resident survey on music festivals.
Community Insights: What Residents Told Us So Far - Burlington Music Festival Community Survey
(Although the survey remains open until Nov 17, results compiled between Oct 14 - 27, 2025 are summarized below)
- 2,876 responses to the survey since it launched on October 14, 2025.
- Majority of respondents were ages 35–64.
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Affordability:
- 42% said it’s very important the festival be free to attend.
- 67% would still attend if there was an entrance fee.
- 38% were comfortable paying $6–$10 for admission if the festival wasn’t free.
- 74% felt proceeds from ticket sales should support local community initiatives.
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Programming preferences:
- 94% said featuring Canadian artists is important.
- Top genres: Rock (61%), Pop/Indie (49%), and Mixed Genres (49%).
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Festival experience priorities:
- Live music & performances (91%)
- Local food/vendors (56%)
- Community spirit (43%)
- Environmental sustainability ranked high - 75% want green and waste-reduction practices.
Thank you to all residents who participated and shared their insights so far.
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City of Burlington seeking input to guide the search for a music festival provider
Share City of Burlington seeking input to guide the search for a music festival provider on Facebook Share City of Burlington seeking input to guide the search for a music festival provider on Twitter Share City of Burlington seeking input to guide the search for a music festival provider on Linkedin Email City of Burlington seeking input to guide the search for a music festival provider linkThe City of Burlington is taking steps to ensure that a community-focused music festival remains part of Burlington’s waterfront experience. In the coming weeks, the City will issue a call for applications inviting event organizers to deliver a refreshed festival at Spencer Smith Park beginning in 2026 — one that continues to bring people together while reflecting the evolving needs and values of our community.
This next step is about renewal and continuity — building on a long-standing tradition while ensuring future events are inclusive, sustainable, and reflective of Burlington’s priorities. The City’s goal is to see a waterfront music festival continue to thrive in a way that evolves with the community and continues to bring people together for years to come.
Residents are encouraged to complete a survey to give us your feedback. Feedback will help guide the upcoming call for applications process and ensure future events reflect the values, interests, and priorities of our community.
The feedback will play a vital role in shaping the future of music programming in Burlington and ensuring it continues to celebrate community, creativity, and connection.
Who's Listening
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Phone 905-335-7777 ext 7352 Email kim.ingram@burlington.ca -
Phone 905-335-7777 ext 7724 Email Sandra.Maxwell@burlington.ca
Key Dates
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October 14, 2025
Music Festival Provider has finished this stageMusic Festival public survey launches
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October 27, 2025
Music Festival Provider has finished this stageCall for application goes live
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November 17, 2025
Music Festival Provider has finished this stageMusic Festival public survey closes
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November 21, 2025
Music Festival Provider has finished this stageCall for application closes at 4:30pm
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November 24 - 28, 2025
Music Festival Provider has finished this stageCall for applications reviews
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December 2025-Janaury 2026
Music Festival Provider is currently at this stageTarget for sharing (Festival & Event Strategy Team) FEST recommendations with Council for endorsement
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June 19 - 21, 2026
this is an upcoming stage for Music Festival ProviderLaunch of new Music Festival
FAQs
- What is the purpose of this Call for Applications?
- What kind of event is the City looking for?
- Who can apply?
- I’m a smaller organization or new festival producer — can I still apply?
- Can applicants partner with other organizations?
- What if the 2026 timeline is too ambitious for my full festival concept?
- What resources or support may be available from the City?
- Is the $150,000 municipal grant guaranteed?
- Can the festival charge admission?
- Can existing festivals or organizers from other cities apply?
- What are the City’s expectations around safety, accessibility, and sustainability?
- How will applications be reviewed?
- What happens after I apply?
- What are the key dates in the process?
- How can I receive more information about this process?
- Can I email City staff with questions?
- For the annual $150,000 municipal grant, subject to budget approval and alignment with the City’s Community Development Fund. Does this imply that the successful proponent must be a registered not-for-profit to be eligible for City funding?
- Who is on the committee that will choose the organizer of the festival?